As the web continues to evolve, current conditions are creating a perfect storm for the employer and prospective candidate recruiting landscape to rapidly evolve.  The ability for both to simultaneously market their brands and an increased desire for authenticity and transparency will greatly reduce the asymmetry of information which will ultimately lead to a better establishment of mutual fit. Brand Marketing In the first [...]

As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of [...]

Despite being one of the easiest to use and most engaging social media tools, many companies seem focused on gaining the least amount of value from Twitter.  So, what can you do to better utilize this amazing tool for social recruiting? Create Goodwill Remember that hard to value intangible asset on your balance sheet that [...]

For a long time, companies have been able to get away with poor treatment of prospective candidates.  From enduring long response times or worse yet, never hearing anything at all; companies have undervalued creating a positive candidate experience for far too long.  While there might be a variety of very compelling reasons why, the fact [...]

Remember the first phase of the Social Web. During this time, anonymous comments with questionable intent and veracity were littered throughout the landscape of our Internet experience. In some cases, these comments cast enough doubt to prevent patronizing an establishment, purchasing a product, or applying for a job at a company. With the current evolution [...]

I’ve been watching the massive growth of Facebook just like everyone else. From a small idea in a Harvard dorm room to over 400 million global users, Facebook is huge. As a Facebook user for the past several years, I’ve successfully dealt with some interesting friend requests. First, people from high school that I used to [...]