We’ve all seen the advertisements for ‘The Best Job in the World’.  Usually, these jobs are 1 in a million opportunities to manage an island or be Alicia Keys official blogger.  The scarcity of the opening combined with the uniqueness of the opportunity creates lots of interest and ultimately leads to thousands of applicants who [...]

While there is lots of advice out there on how to use social media and social networking to achieve business results, the fact of the matter is that getting from Point A to Z is pretty difficult. Along the way, there are going to be lots of bumps in the road. Some strategies that your [...]

A social network is defined as a social structure made up of individuals (or organizations) called nodes, which are tied together by one or more specific types of interdependency. If you believe that the future of online communication will be heavily influenced by social media, then it is important that your organization be socially networked. [...]

In a quest to remain safe and non-controversial, employers are making it difficult for prospective candidates to understand what makes their organization special.  By not clearly communicating why a candidate should choose your company over a competitor, employers miss an opportunity to demonstrate their unique value proposition. As a member of the campus recruiting team [...]

Social media is redefining the way prospective candidates and employers interact. Not only do candidates now have the ability to directly communicate with employers, but they are also able to communicate with each other regarding the pros/cons of an employer. Employers have gained lots of expertise in one way communication with prospective candidates, and there [...]

As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of [...]

For a long time, companies have been able to get away with poor treatment of prospective candidates.  From enduring long response times or worse yet, never hearing anything at all; companies have undervalued creating a positive candidate experience for far too long.  While there might be a variety of very compelling reasons why, the fact [...]

When thinking about the benefits of Social Recruiting, I think one of the most compelling is the positive effect on controlling the quality of candidates that enter the talent funnel. As a development engineer, one of the fundamental lessons I learned is “Garbage In, Garbage Out”.  It didn’t matter what software tools I applied to make sense of the [...]

Traditionally, the CEO has played the role of company evangelist. In fact, having a single company representative was perfect for a broadcast, one-way method of information dissemination. However, with the rise of social media and the corresponding call for authenticity, having the CEO assume the role of evangelist is no longer necessary or even desirable. [...]

“If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery So, what does shipbuilding have to do with recruiting?  In many ways, it is at the heart of [...]