As more and more companies begin to embrace social media for recruiting, the obvious question becomes how can an organization successfully use these tools to achieve their goals? Without a focus on goals, using social media is simply a diversion that will not yield dividends. One strategy that I think will be extremely important in [...]
As I think more and more about the potential of social media to positively impact the ability of organizations to successfully recruit top talent, one of the key areas that I constantly return to is how employers can better use these tools to establish a connection with prospective candidates. Many of the strategies that have [...]
A social network is defined as a social structure made up of individuals (or organizations) called nodes, which are tied together by one or more specific types of interdependency. If you believe that the future of online communication will be heavily influenced by social media, then it is important that your organization be socially networked. [...]
As the web continues to evolve, current conditions are creating a perfect storm for the employer and prospective candidate recruiting landscape to rapidly evolve. The ability for both to simultaneously market their brands and an increased desire for authenticity and transparency will greatly reduce the asymmetry of information which will ultimately lead to a better establishment of mutual fit. Brand Marketing In the first [...]
One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company. While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person. Perhaps, it is the ever [...]
For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made. Witness the interrupt driven nature of product advertising and job postings. The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at [...]
For those who follow Chris Hoyt, AKA TheRecruiterGuy, you know that he recently began a new opportunity at PepsiCo. This week, he periodically tweeted about various aspects of his onboarding process. I’m not sure about anyone else, but after seeing what happened during his 1st week, PepsiCo sounds like a pretty AWESOME place to work. Check [...]
Just because your company is still deciding on whether or not to implement Social Recruiting into your overall recruiting strategy doesn’t mean you should delay setting a Social Recruiting policy. This can be a simple one-page of guidelines for appropriate use by employees based on the expected usage of these tools now or in the [...]
As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of [...]