While there are certainly less restrictive tools that can be utilized to communicate your employer value proposition to prospective candidates, the fact of the matter is Twitter is one of the most efficient. Its continued growth, as well as the unique features of the platform make it important for employers to use this platform to [...]

Here’s the question: “Does using social media improve the ability for your organization to recruit top talent?” The answer, well that remains to be seen. Prior to the time something becomes obvious, there is lots of doubt, second-guessing, and occassional wins. If you have worked hard to convince your employer of the potential benefits of [...]

  During the last few days, a rap video from Greg Justice, the self-proclaimed “World’s Most Interesting Intern” has been getting lots of attention on the web.  Greg is a social media intern in Cisco’s communication department.  The video was posted on Cisco’s blog on June 25th, and 5 days later it has already received [...]

The opportunities to engage and interact are two of the most often communicated benefits of using social media.  While these benefits sound good in theory, I’m not sure that most users are doing a good job of taking seriously their individual responsibility to ensure these benefits are realized. Often times, people who are active on [...]