A few weeks ago, I moved to New York City from Chicago.  When you move to a different city, you have to update lots of things.  For me, one of these things happens to be automobile insurance.  So, I called my existing company and let them know that I had moved to a new city [...]

One of the best ways to influence best-fit prospective candidates is to ensure that their peers have an informed impression of your employment brand.  Imagine getting a call from your friend who is planning to apply for a position at Apple.  After reviewing their website, talking to members of the recruiting team, and using their products; she [...]

We’ve all seen the advertisements for ‘The Best Job in the World’.  Usually, these jobs are 1 in a million opportunities to manage an island or be Alicia Keys official blogger.  The scarcity of the opening combined with the uniqueness of the opportunity creates lots of interest and ultimately leads to thousands of applicants who [...]

Privacy, legal, and discrimination are a few of the concerns that have been discussed at length when considering using social media for recruiting.  However, the biggest fear that most recruiters have at the back of their mind but don’t want to express publicly is the challenge of managing public interactions with aggressive, unqualified candidates.  With [...]

As more and more companies begin to embrace social media for recruiting, the obvious question becomes how can an organization successfully use these tools to achieve their goals?  Without a focus on goals, using social media is simply a diversion that will not yield dividends.  One strategy that I think will be extremely important in [...]

Internet users are spending an increasing amount of their time using social media and social networking.  According to a recent study by Nielsen, Americans spend 22.7% of their online time on social networks/blogs. Employers recognize these trends and are seeking strategies to leverage these new tools to successfully recruit the best talent for their organization.  [...]

As I think more and more about the potential of social media to positively impact the ability of organizations to successfully recruit top talent, one of the key areas that I constantly return to is how employers can better use these tools to establish a connection with prospective candidates.  Many of the strategies that have [...]

Recently, Twitter unveiled a new feature that helps users discover who to follow.  This is a great example of the social proof that users of social media are searching for to help verify and validate the underlying potential of new connections. As I trialed the feature over the weekend, I appreciated the ‘beyond the search’ [...]

In the rush to categorize and compare social recruiting to traditional recruiting, more and more information is being shared which suggests that using social media in recruiting is not very useful.  For those who have thought this was the case all along, they feel justified and shouts of victory ring from the rafters.  Those who have had [...]

In a quest to remain safe and non-controversial, employers are making it difficult for prospective candidates to understand what makes their organization special.  By not clearly communicating why a candidate should choose your company over a competitor, employers miss an opportunity to demonstrate their unique value proposition. As a member of the campus recruiting team [...]