When searching for an opportunity, most job seekers search by industry, geography, salary, and benefits. An often overlooked, but equally important criterion is company culture. Culture is defined as the set of shared values, attitudes, goals, and practices that characterizes an institution (Source: Merriam-Webster). At the most basic level, culture is how work gets [...]
A few weeks ago, Salesforce (leading customer relationship management) acquired Radian6 (social media monitoring service) for $326 million. This acquisition shows the increasing value of social media to positively influence revenue generation. To me, it only makes sense that similar technology-based tools should be utilized when recruiting talent for an organization. What is Customer [...]
Most organizations prefer referrals as a great source of prospective candidates. Often, the main reasons cited are quality vs. quantity. There is even so much support for these types of candidates that employees often receive additional compensation for referring the right talent to the organization. So, the key question, is there a way to replicate [...]
This past weekend, I finally had the chance to watch The Social Network. For the past several years, I had the opportunity to read several accounts of the founding and growth of Facebook. However, if a picture is worth a thousand words then a movie is probably worth a lot more. After watching the movie, [...]
While it is often very helpful to utilize case studies from other companies in order to get directional insight, it is far more useful to develop your own case study. The amount of learning that can happen through real-time development, implementation, and analysis on your own team far outweighs the anecdotal evidence you might get [...]
Those who read my blog on a regular basis know that I’m a big advocate of getting the communication with your target audience right first. Once your company understands the needs of your target audience, it becomes much easier to optimize your engagement strategy to achieve organization specific results (hiring top talent). Employers seeking to [...]
Despite having hundreds, thousands, or even hundreds of thousands of followers, you are not a celebrity. Social media & social networking have given us the ability to digitally connect with lots of people. For many, this has resulted in much larger networks than would have been possible in the earlier part of the decade. In [...]
The rapid pace of technological innovation continues to astound both active and passive participants. Location-based services, like Foursquare, would have been laughed out of town in the earlier part of the decade. Now, they are considered a valuable part of our increasingly social-technology powered world. In a recent post, Andy Headworth outlines the potential of Foursquare [...]
“But, remember, the brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there [...]
Technology is helping to redefine the recruiting relationship between employers and prospective candidates. Many of the tools and websites that are used on a daily basis didn’t even exist 10 years ago. As a result, employers and prospective candidates are communicating with each other in new and different ways. Just because rapid technology-based change is [...]