Over the last few months, Google has been in the news fairly frequently. And, no I’m not talking about their awesome homepage doodles. For a company founded just 13 years ago, they sure do command a lot of our collective attention. In November 2010, Google made news when they decided to give their current staff a [...]
One of the best ways to influence best-fit prospective candidates is to ensure that their peers have an informed impression of your employment brand. Imagine getting a call from your friend who is planning to apply for a position at Apple. After reviewing their website, talking to members of the recruiting team, and using their products; she [...]
Many organizations have focused on establishing relationships with influencers to help better achieve their goals using social media. Most of these influencers were early adopters of the channel and as a result they have gained valuable experience in key areas of interest like ‘blogging’, ‘community’, ‘engagement’ and ‘Twitter’. As a result, their advice is in [...]
While there is lots of advice out there on how to use social media and social networking to achieve business results, the fact of the matter is that getting from Point A to Z is pretty difficult. Along the way, there are going to be lots of bumps in the road. Some strategies that your [...]
Internet users are spending an increasing amount of their time using social media and social networking. According to a recent study by Nielsen, Americans spend 22.7% of their online time on social networks/blogs. Employers recognize these trends and are seeking strategies to leverage these new tools to successfully recruit the best talent for their organization. [...]
The goal of many new technologies and services is to improve the efficiency and effectiveness of existing practices. Often in our quest for automation, we lose sight of the natural desire for human interaction that has drawn people to these tools in the first place. The use of social media in recruiting is still in [...]
While there are certainly less restrictive tools that can be utilized to communicate your employer value proposition to prospective candidates, the fact of the matter is Twitter is one of the most efficient. Its continued growth, as well as the unique features of the platform make it important for employers to use this platform to [...]
In a quest to remain safe and non-controversial, employers are making it difficult for prospective candidates to understand what makes their organization special. By not clearly communicating why a candidate should choose your company over a competitor, employers miss an opportunity to demonstrate their unique value proposition. As a member of the campus recruiting team [...]
Social media is redefining the way prospective candidates and employers interact. Not only do candidates now have the ability to directly communicate with employers, but they are also able to communicate with each other regarding the pros/cons of an employer. Employers have gained lots of expertise in one way communication with prospective candidates, and there [...]
As surprising as this might be, prospective candidates that engage with your employment brand are not always ready to apply the moment they become aware of available employment opportunities. Think about the candidates that find your career site using an iPad or iPhone. Yet, many employers force candidates to make an application decision. This can [...]