Social media and social networking sites like Facebook, Twitter, and LinkedIn continue to see increases in user adoption from both prospective candidates and employers. In fact, LinkedIn says that a new member joins their site approximately once every second. While there is no question that everyone isn’t yet online, it seems as though we are [...]
The opportunities to engage and interact are two of the most often communicated benefits of using social media. While these benefits sound good in theory, I’m not sure that most users are doing a good job of taking seriously their individual responsibility to ensure these benefits are realized. Often times, people who are active on [...]
As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of [...]
Despite being one of the easiest to use and most engaging social media tools, many companies seem focused on gaining the least amount of value from Twitter. So, what can you do to better utilize this amazing tool for social recruiting? Create Goodwill Remember that hard to value intangible asset on your balance sheet that [...]
If your company is focused on hiring entry-level employees, being active on Facebook is an essential element of your overall recruiting strategy. Looking at Facebook demographic data from Quantcast.com, one sees that 18-34 year olds are well-represented on this social networking site. One way to leverage Facebook is to connect with this demographic through the use of [...]