When searching for an opportunity, most job seekers search by industry, geography, salary, and benefits. An often overlooked, but equally important criterion is company culture. Culture is defined as the set of shared values, attitudes, goals, and practices that characterizes an institution (Source: Merriam-Webster). At the most basic level, culture is how work gets [...]
Over the last few months, Google has been in the news fairly frequently. And, no I’m not talking about their awesome homepage doodles. For a company founded just 13 years ago, they sure do command a lot of our collective attention. In November 2010, Google made news when they decided to give their current staff a [...]
In order to be successful, it is important to understand the landscape in which you are operating. Users of social media and social networking are constantly processing lots of information in order to figure out how they will spend their time. Think about it. On some social networks, people are sharing pictures of their newborn. [...]
Social media and social networking sites like Facebook, Twitter, and LinkedIn continue to see increases in user adoption from both prospective candidates and employers. In fact, LinkedIn says that a new member joins their site approximately once every second. While there is no question that everyone isn’t yet online, it seems as though we are [...]
Despite the increasing adoption of social media and social networking sites by web users around the globe; Facebook, Twitter, and LinkedIn didn’t get you fired. If you make a decision that violates company policy on or off of social media, then you put yourself in the position to get fired. Although some people have taken [...]
A few weeks ago, I moved to New York City from Chicago. When you move to a different city, you have to update lots of things. For me, one of these things happens to be automobile insurance. So, I called my existing company and let them know that I had moved to a new city [...]
For the past several years, web users have become increasingly aware of social media. Some see the true value of these tools as pure entertainment. Others see the erosion of privacy as over the top and refuse to use social media. However, others are seeking to leverage social media to accomplish work objectives more efficiently [...]
Recently, Twitter unveiled a new feature that helps users discover who to follow. This is a great example of the social proof that users of social media are searching for to help verify and validate the underlying potential of new connections. As I trialed the feature over the weekend, I appreciated the ‘beyond the search’ [...]
In a famous quote by Ralph Waldo Emerson he says, “Build a better mousetrap and the world will beat a path to your door”. This quote suggests that simply being innovative will help you easily achieve organizational goals by driving customers, prospective candidates, or investors to your company. In the real world, we all know [...]
As surprising as this might be, prospective candidates that engage with your employment brand are not always ready to apply the moment they become aware of available employment opportunities. Think about the candidates that find your career site using an iPad or iPhone. Yet, many employers force candidates to make an application decision. This can [...]