One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company.  While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person.  Perhaps, it is the ever [...]

Let’s face it, not every prospective candidate who applies will be selected for a job opening.  However,the way in which your organization treats each applicant during the recruiting process may determine whether or not your employment brand can continue to attract top candidates.  A recent blog post on Harvard Business Review entitled “How Coke and Pepsi Are Using Social Media to Build [...]

Prior to meeting face-to-face, company representatives and candidates have already interacted with each other several times via the Internet. These interactions have helped both company and candidate efficiently and effectively determine fit. No longer are candidates hesitant about asking relevant, personal questions that are essential to their decision making process because the intimacy of peer-to-peer, [...]