A few weeks ago, Salesforce (leading customer relationship management) acquired Radian6 (social media monitoring service) for $326 million. This acquisition shows the increasing value of social media to positively influence revenue generation. To me, it only makes sense that similar technology-based tools should be utilized when recruiting talent for an organization. What is Customer [...]
In order to be successful, it is important to understand the landscape in which you are operating. Users of social media and social networking are constantly processing lots of information in order to figure out how they will spend their time. Think about it. On some social networks, people are sharing pictures of their newborn. [...]
While it is often very helpful to utilize case studies from other companies in order to get directional insight, it is far more useful to develop your own case study. The amount of learning that can happen through real-time development, implementation, and analysis on your own team far outweighs the anecdotal evidence you might get [...]
Most people join a community because they want to feel a sense of belonging. In fact, one of the definitions of community is a unified group of individuals. Despite this commonality, there is often a timing mismatch. When a community begins, the first people to join are those who feel a strong connection to the [...]
I started seriously using social media about 12 months ago. For me, I envisioned social media as a great platform to share my ideas about the intersection of recruiting and technology. I hoped that the blog posts that I wrote and other content I found interesting would generate a bit of discussion, perhaps result in [...]
Those who read my blog on a regular basis know that I’m a big advocate of getting the communication with your target audience right first. Once your company understands the needs of your target audience, it becomes much easier to optimize your engagement strategy to achieve organization specific results (hiring top talent). Employers seeking to [...]
Despite having hundreds, thousands, or even hundreds of thousands of followers, you are not a celebrity. Social media & social networking have given us the ability to digitally connect with lots of people. For many, this has resulted in much larger networks than would have been possible in the earlier part of the decade. In [...]
The rapid pace of technological innovation continues to astound both active and passive participants. Location-based services, like Foursquare, would have been laughed out of town in the earlier part of the decade. Now, they are considered a valuable part of our increasingly social-technology powered world. In a recent post, Andy Headworth outlines the potential of Foursquare [...]
As employers embrace social media and social networking to connect with prospective candidates, it is important to never lose sight of the fact that this is a powerful communication channel. Prospective candidates are used to finding all the information they need at the tip of their mouse. The job search is no different. Organizations that [...]
Have you ever tried to join a conversation midway through? The conversation participants have already established rapport and are aware of the personality differences of everyone else. While trying to get up to speed, there are a few minutes of awkwardness while you try to figure out what you have missed. Depending on how well [...]