A few weeks ago, Salesforce (leading customer relationship management) acquired Radian6 (social media monitoring service) for $326 million. This acquisition shows the increasing value of social media to positively influence revenue generation. To me, it only makes sense that similar technology-based tools should be utilized when recruiting talent for an organization.   What is Customer [...]

For the past 12 months, I’ve succeeded in blogging regularly. I’ve been able to stick with my bi-weekly commitment as well as flex my content creation muscles ever so slightly with a couple of guest posts. As my fellow bloggers already know, it is no easy to task to consistently publish content on a weekly [...]

Despite what some might have you believe, social media is not an automated robot that can do your work for you.  But, if you imagine the potential and focus on execution; social media can help you gain a competitive advantage in achieving business results.  Perhaps, we have been conditioned to believe that new technology will [...]

When discussing social recruiting, the primary definition has centered around the use of online tools to help an organization achieve their recruiting objectives. However, this definition is rather limited and does not give the required depth to the true potential of social recruiting. In my opinion, social recruiting combines the best practices of online and offline information [...]

“But, remember, the brick walls are there for a reason. The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don’t want it badly enough. They’re there [...]

In a quest to remain safe and non-controversial, employers are making it difficult for prospective candidates to understand what makes their organization special.  By not clearly communicating why a candidate should choose your company over a competitor, employers miss an opportunity to demonstrate their unique value proposition. As a member of the campus recruiting team [...]

With prospective candidates seeking opportunity and employers seeking talent, there is an increasing ability to utilize social media to continuously attract the right attention to your individual or employment brand.   By using social media, employers and prospective candidates can leave digital breadcrumbs for their target audience that can help find new talent or land a great opportunity.   To be [...]

Let’s face it, not every prospective candidate who applies will be selected for a job opening.  However,the way in which your organization treats each applicant during the recruiting process may determine whether or not your employment brand can continue to attract top candidates.  A recent blog post on Harvard Business Review entitled “How Coke and Pepsi Are Using Social Media to Build [...]

As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of [...]

Despite being one of the easiest to use and most engaging social media tools, many companies seem focused on gaining the least amount of value from Twitter.  So, what can you do to better utilize this amazing tool for social recruiting? Create Goodwill Remember that hard to value intangible asset on your balance sheet that [...]