Since last week, the blogosphere has been buzzing with anticipation about Facebook’s upcoming product announcement.  Many speculated that Facebook was planning to destroy email. Once again, the Facebook team didn’t disappoint. Mark Zuckerberg effectively created a framework for how they view online communication between people. If you want the details of the announcement, there’s a good overview here.  However, [...]

A social network is defined as a social structure made up of individuals (or organizations) called nodes, which are tied together by one or more specific types of interdependency. If you believe that the future of online communication will be heavily influenced by social media, then it is important that your organization be socially networked. [...]

Recently, Twitter unveiled a new feature that helps users discover who to follow.  This is a great example of the social proof that users of social media are searching for to help verify and validate the underlying potential of new connections. As I trialed the feature over the weekend, I appreciated the ‘beyond the search’ [...]

As the web continues to evolve, current conditions are creating a perfect storm for the employer and prospective candidate recruiting landscape to rapidly evolve.  The ability for both to simultaneously market their brands and an increased desire for authenticity and transparency will greatly reduce the asymmetry of information which will ultimately lead to a better establishment of mutual fit. Brand Marketing In the first [...]

Social media is redefining the way prospective candidates and employers interact. Not only do candidates now have the ability to directly communicate with employers, but they are also able to communicate with each other regarding the pros/cons of an employer. Employers have gained lots of expertise in one way communication with prospective candidates, and there [...]

For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made.  Witness the interrupt driven nature of product advertising and job postings.  The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at [...]

As our knowledge and learning about Social Recruiting continues to evolve, it might be tempting to simply try to mimic the success of the emerging case studies. However, these case studies should be used not as turn-by-turn directions but more strategically as the foundation for future success.  As Wayne Gretzky famously described his hockey strategy, [...]