In order to be successful, it is important to understand the landscape in which you are operating. Users of social media and social networking are constantly processing lots of information in order to figure out how they will spend their time. Think about it. On some social networks, people are sharing pictures of their newborn. [...]
Social network theory argues that our acquaintances (weak ties) are less likely to be socially involved with one another than our close friends (strong ties). Thus the set of people made up of any individual and his or her acquaintances comprises a low-density network whereas the set consisting of the same individual and his or [...]
I’m all about people using whatever advantage they can to further their personal or professional success. This does not include doing illegal or unethical things. However, if you’ve cracked the code on using social media and social networking to influence others, that’s awesome. But, before you start asking people to kiss your pinky ring, it [...]
Google recently sent a confidential, employee-only memo to their team informing them that they would be receiving $1,000 bonuses and a 10% increase in salary. One employee was so excited about the news that he/she decided to share it with a friend at a news organization. The ever presence of Google in the daily lives [...]
Ever since Tom Peters wrote his visionary article, ‘The Brand Called You’ for Fast Company 13 years ago, there has been an increased significance placed on branding. Most people simply take the importance of branding at face value. But, what are the real reasons behind why branding matters on the social web? Getting visibility For [...]
Despite having hundreds, thousands, or even hundreds of thousands of followers, you are not a celebrity. Social media & social networking have given us the ability to digitally connect with lots of people. For many, this has resulted in much larger networks than would have been possible in the earlier part of the decade. In [...]
Despite the increasing adoption of social media and social networking sites by web users around the globe; Facebook, Twitter, and LinkedIn didn’t get you fired. If you make a decision that violates company policy on or off of social media, then you put yourself in the position to get fired. Although some people have taken [...]
As employers embrace social media and social networking to connect with prospective candidates, it is important to never lose sight of the fact that this is a powerful communication channel. Prospective candidates are used to finding all the information they need at the tip of their mouse. The job search is no different. Organizations that [...]
We’ve all seen the advertisements for ‘The Best Job in the World’. Usually, these jobs are 1 in a million opportunities to manage an island or be Alicia Keys official blogger. The scarcity of the opening combined with the uniqueness of the opportunity creates lots of interest and ultimately leads to thousands of applicants who [...]
Have you ever tried to join a conversation midway through? The conversation participants have already established rapport and are aware of the personality differences of everyone else. While trying to get up to speed, there are a few minutes of awkwardness while you try to figure out what you have missed. Depending on how well [...]