Social media and social networking sites like Facebook, Twitter, and LinkedIn continue to see increases in user adoption from both prospective candidates and employers. In fact, LinkedIn says that a new member joins their site approximately once every second. While there is no question that everyone isn’t yet online, it seems as though we are [...]
For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made. Witness the interrupt driven nature of product advertising and job postings. The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at [...]
Employers seeking to utilize social media tools for recruiting are seeking to lower their risk by waiting until there is substantial demonstrable evidence of utility. While this might seem like a smart strategy, it creates a false sense of comfort and ignores the fundamentals of risk & return. Instead of waiting for other employers to [...]
Over the past few weeks, Facebook has stayed in the news. While most companies would love the resultant free publicity, many of the stories have not been positively skewed. After introducing new platform changes designed to accelerate the adoption of the social web at their 3rd annual f8 developers’ conference, Facebook got some unwelcome attention from United States legislators regarding their [...]
Over the past few weeks, there have been big changes from well-known technology companies including Facebook, Twitter, and Ning. At the core of many of these changes is a recognition that free only works to a certain point. With this in mind, it makes sense for those who are considering new Social Recruiting services to be cautious [...]
As our knowledge and learning about Social Recruiting continues to evolve, it might be tempting to simply try to mimic the success of the emerging case studies. However, these case studies should be used not as turn-by-turn directions but more strategically as the foundation for future success. As Wayne Gretzky famously described his hockey strategy, [...]
As we all know the online space is becoming increasingly crowded with a vast array of content. From photos to videos to articles to blog postings, it is becoming harder and harder to keep up….especially the good stuff. For those that are new to the scene, it can be especially difficult to breakthrough. Despite great content, these [...]
Since being founded in 2006, Twitter has constantly been on the hunt for a successful business model. The Wall Street Journal reports that they have finally settled on an advertising-based model. With their large and growing user base, this makes a lot of sense. However, the question is, what implications do these new changes have [...]
While considering how best to categorize Social Recruiting, I began to consider, “Is this new trend: revolutionary or evolutionary?” For some, using social media tools for recruiting is simply a natural evolution. Whereas, other believe that it is a revolutionary change. Revolution From sharing job postings with your network to finding prospective candidates on Twitter [...]
When thinking about the benefits of Social Recruiting, I think one of the most compelling is the positive effect on controlling the quality of candidates that enter the talent funnel. As a development engineer, one of the fundamental lessons I learned is “Garbage In, Garbage Out”. It didn’t matter what software tools I applied to make sense of the [...]