Ever since Tom Peters wrote his visionary article, ‘The Brand Called You’ for Fast Company 13 years ago, there has been an increased significance placed on branding. Most people simply take the importance of branding at face value. But, what are the real reasons behind why branding matters on the social web? Getting visibility For [...]
Over the past few weeks, Facebook has stayed in the news. While most companies would love the resultant free publicity, many of the stories have not been positively skewed. After introducing new platform changes designed to accelerate the adoption of the social web at their 3rd annual f8 developers’ conference, Facebook got some unwelcome attention from United States legislators regarding their [...]
The opportunities to engage and interact are two of the most often communicated benefits of using social media. While these benefits sound good in theory, I’m not sure that most users are doing a good job of taking seriously their individual responsibility to ensure these benefits are realized. Often times, people who are active on [...]
Over the past few weeks, there have been big changes from well-known technology companies including Facebook, Twitter, and Ning. At the core of many of these changes is a recognition that free only works to a certain point. With this in mind, it makes sense for those who are considering new Social Recruiting services to be cautious [...]
As our knowledge and learning about Social Recruiting continues to evolve, it might be tempting to simply try to mimic the success of the emerging case studies. However, these case studies should be used not as turn-by-turn directions but more strategically as the foundation for future success. As Wayne Gretzky famously described his hockey strategy, [...]
As we all know the online space is becoming increasingly crowded with a vast array of content. From photos to videos to articles to blog postings, it is becoming harder and harder to keep up….especially the good stuff. For those that are new to the scene, it can be especially difficult to breakthrough. Despite great content, these [...]
Remember the first phase of the Social Web. During this time, anonymous comments with questionable intent and veracity were littered throughout the landscape of our Internet experience. In some cases, these comments cast enough doubt to prevent patronizing an establishment, purchasing a product, or applying for a job at a company. With the current evolution [...]
Generation Y has had many descriptors placed upon them: digital natives, entitled, world-changers, ambitious, lazy, and impatient. These descriptors, the changing nature of the employment contract, and the lack of quality information about an organization prior to hire suggests that many companies may be in for trouble with the group that naturally shares online with breathtaking [...]
Internet users are leveraging social media for a wide variety of purposes. From complaining about being bumped off a Southwest flight to providing real-time natural disaster reporting, the social web is increasingly changing the way we communicate with each other online. This shift has important implications for the way companies and candidates will connect during [...]