Social network theory argues that our acquaintances (weak ties) are less likely to be socially involved with one another than our close friends (strong ties). Thus the set of people made up of any individual and his or her acquaintances comprises a low-density network whereas the set consisting of the same individual and his or [...]
When discussing social recruiting, the primary definition has centered around the use of online tools to help an organization achieve their recruiting objectives. However, this definition is rather limited and does not give the required depth to the true potential of social recruiting. In my opinion, social recruiting combines the best practices of online and offline information [...]
As the conversation shifts from whether or not to use Social Recruiting to how best to use these new tools; I think one of the foundational principles that companies need to embrace is an aim to manage, not control the interactions. I think there are some compelling reasons why this approach will ultimately make the efforts of [...]
Despite being one of the easiest to use and most engaging social media tools, many companies seem focused on gaining the least amount of value from Twitter. So, what can you do to better utilize this amazing tool for social recruiting? Create Goodwill Remember that hard to value intangible asset on your balance sheet that [...]
Lately, there has been tons of discussion around the use of social media in recruiting. While there are some companies that recognize the value of these new tools to achieve their recruiting goals, others argue that until Social Recruiting is more proven it should simply be added onto existing activities. While I’m in agreement that an organization [...]
According to Alexa.com, Google (#1) and Facebook (#2) are the two most popular sites on the Internet. For companies actively engaged in recruiting talent via the Internet, it is important to consider, what are the defining qualities of these sites that make them so attractive to Internet users? Once defined, how can companies seeking to [...]
While examining the pros/cons of using social media tools for recruiting, I’ve often seen arguments highlighting the cost of these tools as a determining factor in adoption. Currently, many of the most popular social media tools like Facebook and Twitter do not charge for using their services. In comparison to recruiting via job boards or [...]
We’ve all seen the stories about how social media, social networking, and social sharing are changing our lives. In fact, a recent TechCrunch article states that 44% of social sharing on the web happens on Facebook, followed by 29% on Twitter, 18% on Yahoo, and 9% on MySpace. Digging deeper, one begins to get an idea of [...]
In most jobs, there will be times of joy and disappointment. When there is joy, we typically pat ourselves on the back for a job well done. When there is disappointment, we tend to look to others. One group that receives more than their fair share of blame is Human Resources. The main reason is [...]
As lead social recruiting maestro for your company; you’ve signed up for Twitter, created a Facebook fan page, reserved a YouTube account, and started a blog to help recruit prospective candidates. Congratulations, you’ve taken the first step towards social recruiting. However, joining all the social media and social networking sites on the web will not make [...]