Whenever a new idea or concept presented, there are typically two sides to the story. On the one hand, evangelists tell you why you need to get on board of the latest trend yesterday. On the other hand, doubters tell you that the idea is overhyped and doesn’t have a chance for success.  Only time [...]

While it is often very helpful to utilize case studies from other companies in order to get directional insight, it is far more useful to develop your own case study.  The amount of learning that can happen through real-time development, implementation, and analysis on your own team far outweighs the anecdotal evidence you might get [...]

Often when new tools are introduced, the typical course of action is to undervalue developing a robust strategic plan.  The thought being that initial failed efforts will be given a mulligan.  No results. No problem.  Blame it on the new tool.  It was too hard to use right out of the box. Now that we’ve [...]

Have you ever tried to join a conversation midway through? The conversation participants have already established rapport and are aware of the personality differences of everyone else. While trying to get up to speed, there are a few minutes of awkwardness while you try to figure out what you have missed. Depending on how well [...]

As I think more and more about the potential of social media to positively impact the ability of organizations to successfully recruit top talent, one of the key areas that I constantly return to is how employers can better use these tools to establish a connection with prospective candidates.  Many of the strategies that have [...]

Technology is helping to redefine the recruiting relationship between employers and prospective candidates.  Many of the tools and websites that are used on a daily basis didn’t even exist 10 years ago. As a result, employers and prospective candidates are communicating with each other in new and different ways.  Just because rapid technology-based change is [...]

With prospective candidates seeking opportunity and employers seeking talent, there is an increasing ability to utilize social media to continuously attract the right attention to your individual or employment brand.   By using social media, employers and prospective candidates can leave digital breadcrumbs for their target audience that can help find new talent or land a great opportunity.   To be [...]

Employers seeking to utilize social media tools for recruiting are seeking to lower their risk by waiting until there is substantial demonstrable evidence of utility.  While this might seem like a smart strategy, it creates a false sense of comfort and ignores the fundamentals of risk & return.  Instead of waiting for other employers to [...]