When searching for an opportunity, most job seekers search by industry, geography, salary, and benefits. An often overlooked, but equally important criterion is company culture. Culture is defined as the set of shared values, attitudes, goals, and practices that characterizes an institution (Source: Merriam-Webster). At the most basic level, culture is how work gets [...]
In order to be successful, it is important to understand the landscape in which you are operating. Users of social media and social networking are constantly processing lots of information in order to figure out how they will spend their time. Think about it. On some social networks, people are sharing pictures of their newborn. [...]
Social media and social networking provide companies with an amazing platform to give customers, prospective candidates, partners, and other interested parties a behind the scenes look at what makes your organization special. But, there is another group of social media participants that are equally interested in learning about everything you have to share; your competition. [...]
As you know I’m a big advocate of employers developing their own influence as a long-term goal of a sustainable social media strategy. This way, instead of having to depend on influential people to get your message out, you can do it yourself. Becoming influential takes time, is not easy, and requires a significant investment [...]
It started with Facebook status updates, spread to Twitter, and now you have folks checking in real-time at every location they visit throughout the day. While some may view this type of behavior as chronic oversharing, the reality is that people are choosing to interact and engage with each other online in far different ways [...]
Social media and social networking sites like Facebook, Twitter, and LinkedIn continue to see increases in user adoption from both prospective candidates and employers. In fact, LinkedIn says that a new member joins their site approximately once every second. While there is no question that everyone isn’t yet online, it seems as though we are [...]
Despite having hundreds, thousands, or even hundreds of thousands of followers, you are not a celebrity. Social media & social networking have given us the ability to digitally connect with lots of people. For many, this has resulted in much larger networks than would have been possible in the earlier part of the decade. In [...]
Despite the increasing adoption of social media and social networking sites by web users around the globe; Facebook, Twitter, and LinkedIn didn’t get you fired. If you make a decision that violates company policy on or off of social media, then you put yourself in the position to get fired. Although some people have taken [...]
A few weeks ago, I moved to New York City from Chicago. When you move to a different city, you have to update lots of things. For me, one of these things happens to be automobile insurance. So, I called my existing company and let them know that I had moved to a new city [...]
Many organizations have focused on establishing relationships with influencers to help better achieve their goals using social media. Most of these influencers were early adopters of the channel and as a result they have gained valuable experience in key areas of interest like ‘blogging’, ‘community’, ‘engagement’ and ‘Twitter’. As a result, their advice is in [...]