Ever since Tom Peters wrote his visionary article, ‘The Brand Called You’ for Fast Company 13 years ago, there has been an increased significance placed on branding.  Most people simply take the importance of branding at face value.  But, what are the real reasons behind why branding matters on the social web?  Getting visibility For [...]

Despite having hundreds, thousands, or even hundreds of thousands of followers, you are not a celebrity. Social media & social networking have given us the ability to digitally connect with lots of people. For many, this has resulted in much larger networks than would have been possible in the earlier part of the decade. In [...]

  During the last few days, a rap video from Greg Justice, the self-proclaimed “World’s Most Interesting Intern” has been getting lots of attention on the web.  Greg is a social media intern in Cisco’s communication department.  The video was posted on Cisco’s blog on June 25th, and 5 days later it has already received [...]

Let’s face it, not every prospective candidate who applies will be selected for a job opening.  However,the way in which your organization treats each applicant during the recruiting process may determine whether or not your employment brand can continue to attract top candidates.  A recent blog post on Harvard Business Review entitled “How Coke and Pepsi Are Using Social Media to Build [...]

Over the past few months, upset customers have increasingly taken to using social media to express their displeasure at a poor service experience.  From film director, Kevin Smith, who angrily tweeted about being removed from a Southwest Airlines flight to a musician, Dave Carroll, who made a cheeky YouTube video about how he had his [...]

We’ve all seen the stories about how social media, social networking, and social sharing are changing our lives.  In fact, a recent TechCrunch article states that 44% of social sharing on the web happens on Facebook, followed by 29% on Twitter, 18% on Yahoo, and 9% on MySpace.  Digging deeper, one begins to get an idea of [...]

Owners, General Managers, Athletic Directors, and Coaches understand better than most the need to secure top talent for their sports team. However, they have not just paid lip service to this belief. Instead, they have relentlessly adopted innovative recruiting practices focused on gaining a competitive advantage for their organizations.  These innovations are naturally evolving to include the increased use [...]

Facebook, LinkedIn, Twitter, WordPress, Blogger, YouTube, del.icio.us, and Digg please stop wasting my valuable recruiting time! Ever since I began using you, I have had less and less time to devote to candidates. Have you ever found yourself questioning the value of your time spent on social media?